The semester is winding to a close. This afternoon, my students will give their final presentations to an auditorium audience of classmates, clients, local PR professionals, and the occasional person who just happens to wander in. I’m very excited for them: I’ve seen the proposals and practice presentations, and I am looking forward to hearing feedback from clients and others.
Meanwhile, on the last day of class I asked them to write down, on index cards I provided, three pieces of advice to next semester’s students. I promised them that I would pass on all of their tips, although I reserve the right to point out bits that are ill advised or incorrect. Many of the recommendations were repetitive, and underscore things I’ve said myself–although I suspect they will carry more weight coming from students who have been through the class. Some of the comments are wise, some amusing, some downright worrisome or simply baffling. Here, for your edification, is the complete collection of tips on what you should know if you ever find yourself in my Campaigns class, according to this semester’s students:
