My previous entry was partly for my personal records, and also a response to a Twittered request by Constantin Basturea for details about social media-related panels at the conference, which I was happy to oblige. However, my conference attendance or interest wasn’t limited solely to presentations regarding the online world. Aside from a very interesting panel on mentoring, sponsored by the Mass Communication Division and which I hope becomes a regular feature of the conference, my NCA experience also centered around one of my central research interests: crisis communication and management.
I noticed that there continues to be an emphasis, in the public relations research on this topic, on rhetorical strategies regarding image restoration/repair/renewal.This year, I was happy to see a shift away from concentrating solely on the mid-crisis or immediate post-crisis stage, and more discussion of crisis preparation, prevention, and learning. The “pre-crisis” period–aka, any point in time when a crisis is not (knowingly) in full swing, or just ended–also overlaps with risk communication and issues management, and I enjoyed several presentations on these topics. Read more »